Database Mining
Due to new challenges facing the market place, being able to effectively use your own sales & service database as a strategic marketing tool is more important now than ever before. Chumney & Associates are experts in Database Marketing. As with most projects, however, the first step, Database Mining, is the most crucial.
As your marketing partner, we can download and extract your customer database with full transparency and confidentiality. Or if you prefer, we can acquire your customer database via your own in-house personnel. In either instance, once your database has been acquired, we then, in short, clean it up.
In a matter of just days, Chumney & Associates can merge your sales and service databases together, de-dupe the names against themselves, scrub the list against the National Change of Address (NCOA), run the list against a CASS classification system in an effort to eliminate many bad addresses, and also filter the list against the Do Not Call registry (DNC). Once this is complete, your database can be used for mail, email and telephony solicitations which will bring an increase in traffic for a fraction of the cost! |
