RESEARCH that drives
MOTIVATED BUYERS

Chumney & Associates bases marketing strategy and recommendations on up-to-date market research. We utilize Experian, Scarborough, Polk, Simmons, Mosaic, Cross Sell and other services to learn about your market, your customers, your competitor’s customers, your best areas for expansion, your zip codes that need to be protected and more.

We analyze your database for additional sales and service potential by drilling down to trade-in patterns, model improvements, gas efficiency and more. We can determine who your customers are and their behaviors. This gives us the edge in developing marketing strategies and placing your media where it will impact the right prospects.

We can also provide for you an accurate “snapshot” of where your dealership compares to your competition in the minds of customers, how your salespeople stack up, how your reputation helps you, why they bought a car from you and why they bought from a competitor.

The bottom line is this: we don’t want to guess, we want to know the best way to wisely invest your marketing dollars.