Automotive Market Research
Chumney & Associates’ Automotive Market Research team follows solid data-driven research to secure your dealership’s position in your market. Using tools such as Polk sale registrations, Cross-Sell sale registrations, and Manufacturer Franchise Reports gives us the dealer’s perspective of their vehicle sales. The benefits of our automotive market research include the following:
- The capacity to identify trends, strengths, and weaknesses within the marketplace so that you receive the most effective traditional and digital advertising campaigns.
- The power to drill down into your and your competitors’ sales registrations, identify areas of improvement, and offer the marketing approaches to achieve desired results.
- The ability to stay on the same page with you, speak your language, and be consistent with your dealership’s message.