What’s the Deal with Google Analytics 4?
The latest version of Google's web and app analytics platform, Google Analytics 4 (GA4), is a [...]
Chumney Ads Offers Google Performance Max
https://www.youtube.com/embed/ghM5eKVVdOo With all the ways auto shoppers can purchase their next vehicle, your inventory needs to [...]
Facebook Releases Updated Automotive Playbook for Dealers
Facebook has updated its Automotive Playbook for Dealers for 2020, and it’s now available as a [...]
Google’s Dealer Guidebook 2.0 Is Now Available
As of February, Google’s Dealer Guidebook 2.0 is now available as a free download. With shoppers [...]
Interpreting Your Paid Search Metrics Without ‘Average Position’
Average position is one of Google's original search metrics, and up to this point it's been [...]
The Difference Between Geo-Targeting and Competitive Dealers
Auto dealerships are often named after the city they're occupied in, and why not? This is [...]
Boost Business for Your Service Center with Retargeting
You want to move vehicles off your lot, but you also want those shoppers to become [...]
The Power of Gmail Promoted Ads
When is the last time you checked your email? Probably in the past hour! And guess [...]
Google Analytics – Decrease in Overall Traffic Could Mean More Accurate Results!
You count on your analytics to track the progress and success of your marketing message, but [...]