A First-Party Data Roadmap for Automotive Dealerships
Both automotive dealerships and automotive advertisers and marketers can pretty much agree that the digital landscape [...]
Beyond the Lead: Why Buyer-Matching Is Your New Standard
Digital transformation has completely re-engineered the automotive retail landscape. The days of the traditional, linear car-buying [...]
Drive Loyalty: Use Paid Social to Generate After-Sales Revenue
The moment customers drive off your lot in a shiny new ride is just the beginning [...]
VDP Views: The Misleading Metric
In the fast-paced world of automotive digital marketing, understanding what truly drives sales is paramount. Many [...]
Beyond the Search Bar: How Generative AI Is Reshaping Auto Dealership Marketing with GEO
For ages, Search Engine Optimization (SEO) has been the cornerstone of digital marketing for auto dealerships. [...]
Are Your Facebook Lookalike Audiences Falling Flat?
Lookalike audiences on Facebook can be a powerful tool to reach potential customers who share similarities [...]
Chumney & Associates Earns 2024 Premier Partner Status with Google Partners Program!
We wanted to bring you the exciting news that Chumney & Associates has just become a [...]
Marketing to the Next Generation of Car Buyers
As we look toward marketing to the next generation of car buyers, what do we think [...]
6 Best Practices for Automotive Email Blasts
Email marketing offers an easy method to reach a wide range of potential customers. However, dozens [...]
What’s the Difference Between Search Engine Optimization and Content Marketing?
Two of the most important methods to drive to your dealership’s website are search engine optimization [...]