What’s the Difference Between Search Engine Optimization and Content Marketing?
Two of the most important methods to drive to your dealership’s website are search engine optimization [...]
3 Things to Know About Google’s ‘Content Update’
As Google Search continues to evolve to provide users with the most relevant results, Chumney & [...]
Breaking Down Google’s New BERT Algorithm
On October 25, Google began implementing its biggest update in years, known as BERT – Bidirectional [...]
The Importance of Google’s RankBrain
Nearly four years ago, when Google confirmed the existence of its core algorithm called “RankBrain,” the [...]
The Difference Between Geo-Targeting and Competitive Dealers
Auto dealerships are often named after the city they're occupied in, and why not? This is [...]
5 Benefits of Facebook Ads over Boosted Posts
While there’s no denying that promoting your dealership campaigns on Facebook is a must-do these days, [...]
SEO Basics: What Are Meta Tags?
Search engine optimization becomes more and more important for auto dealerships wanting to increase online visibility [...]
Google Page Insights and Mobile Scores
Are you noticing a decrease in your mobile site’s Google score? Don’t panic! Your site isn’t [...]
Micro Moments & Tier-3’s Place for Them
When looking for a new vehicle, car shoppers generally ask a set of five questions as [...]
New Chumney & Associates Products: Facebook Collection Ads and Enhanced Visitor Promotion
At Chumney & Associates, our Digital Solutions division constantly stays on top of trends that will [...]