The Google Analytics Cookies Shift: Are You Ready?
Early in May 2025, Google shifted the format of GA4's session-related cookies from the familiar GS1 to a new GS2 format with no formal announcement. [...]
Ad Waste: The Silent Budget Killer
Let's face it, nobody likes waste – especially when it's draining your marketing budget. The harsh reality is that a whopping 41% of digital ad [...]
Are Your Facebook Lookalike Audiences Falling Flat?
Lookalike audiences on Facebook can be a powerful tool to reach potential customers who share similarities with your existing client base. But are they as [...]
How to Keep Your Customers Coming Back
While attracting new customers is great, creating loyal customers should be your ultimate goal. Did you know that less than half of automotive brands have [...]
The Dealership Advantage: Why Customer Retention Is King
In the car business, it's easy to get caught up in the excitement of chasing new leads. But what about the customers you already have? [...]
Bring More Sales-Ready Leads to Your Dealership
The competition in the world of automotive sales has never been higher, so high-quality leads are the lifeblood of your dealership. Today's car buyers start [...]